Who Attends Los Angeles Black Pride?

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ATB's audience is distinguished by its buying power and flexible income.

• 60% men/40% women
• Age range 21 and over (57% aged 25-34)
• Average income larger than the national average
• Enjoys disposable income (68% HHI $35,000 plus)
• Well-educated, most with college degrees (73% some college or more)
• Work in professional fields
• Technologically adept with over 80% using computers and software on a daily basis
• Socially active (i.e. dining out, theater, movies, clubs, etc.)
• Event loyal (83% attended at least two years)
• Buyers of high-ticket items (i.e. automobiles, electronics, real estate)
• Beauty/health and fitness conscious
• Frequent travelers
• Fashion conscious/ trendsetters
• Brand Loyalty

CURRENT & PAST SPONSORS

 

AFRICAN-AMERICAN TOBACCO EDUCATION NETWORK

ALIZE

AMERICAN AIRLINES

AVIS RENT-A-CAR

BLACK AIDS INSTITUTE

BUDWEISER

CAPITOL DRUGS

CLICK MAGAZINE

DUPONT PHARMACEUTICALS

GAY BLACK FEMALE MAGAZINE

GLAXO SMITH KLINE PHARMACEUTICALS

HBO

here! Networks

LOGO TV

MARRIOTT HOTELS

MCA RECORDS

NBJC

PROMETA

SCHIEFFELIN & SOMSERSET

SOUTHWEST AIRLINES

STARWOOD HOTELS

TANQUERAY

UNITED AIRLINES

WET INT'L!